Fashion Lookbook Design
Overview
A selection of seasonal fashion lookbooks designed for LESS during my time as a Fashion Designer at the company, where I led the visual direction and produced each edition independently. The three editions from 2005, 2006, and 2011 each take a different approach to presenting the collection through layout and visual storytelling.
2005
The 2005 edition pairs runway photography with hand-drawn fashion sketches, using split compositions to move between full looks and fabric details.
2006
The 2006 edition places garments within layered, atmospheric settings where props, lighting, and space work together with the clothing as part of the composition. Models are shown in natural postures, presenting the garments as they look and feel in everyday wear.
2011
The 2011 edition is built around three thematic directions, with the spreads shown here drawn from the natural earth and future themes. Scenes are constructed through digital compositing, blending photography with illustrated and surreal elements to place garments within imaginative, story-driven environments.
