Green Pastures Farms Logo
Overview
Green Pastures Farms is an environmentally minded farm dedicated to regenerating the land through natural livestock management. Their goal is to make farm animals, land, and water a healthier ecological system. Beyond the farm itself, they sell livestock and equipment, publish ranching resources, run a YouTube channel for ranchers, and operate grazing schools.
Logo Concept
The logo is built around the letters g and p, the initials of Green Pastures. The g is shaped to resemble a cow's face. Its round bowl forms the head, and the open terminals at the top suggest the horns. The p extends outward as the body. Together the two letterforms construct a cow, while still functioning clearly as the brand initials. A green form beneath them represents the pasture. The same logic runs through the logotype. Each letter in "green" maps to a part of the cow (g for the head, r for the neck, ee for the ribs, and n for the hindquarters). The full word becomes a silhouette of the animal in motion.
Process
I used a mind map to explore the brand, which led to a core design idea (g + cow + land + farm). I then moved into sketches to test how this concept could take shape, exploring different combinations to find a clear and effective visual direction.
Exploration
I developed the logotype and icon in parallel. The logotype evolved from an early serif treatment, gradually simplifying toward the final rounded geometric style. The icon moved from a literal cow illustration toward an abstract g+p monogram, with a pasture form introduced beneath the letters.
Final Version
Logotype & Favicon
I designed three color versions of the logotype to work across light, dark, and brand-colored backgrounds. The four favicon versions follow the same color system, daytime, nighttime, black, and white, keeping the monogram recognizable at 16×16px.
App Icon
The icon works across four color contexts (daytime, nighttime, black, and white). The layered green forms beneath the g+p suggest rolling pasture hills.
Color System
The palette is drawn from the farm environment. Warm cream and earth brown represent the land, while teal and greens represent the pasture.
